AI IS NOT KILLING CREATIVITY...OUR LACK OF MASTERY IS

I have spent thousands of hours writing books and decades leading communications teams, while testing ideas in the “real world.” That long life of learning and leading has taught me something many miss in today’s AI debates: a tool only becomes powerful when real expertise is already in place.

I use AI every day. Not as a shortcut, but as a partner. It helps me scan information quickly, test narrative angles, and surface new possibilities. Those outputs matter only because I already know how to judge, refine, and shape ideas into something meaningful.

Without that background, AI is just noise.

This is why the hand-wringing over “AI plagiarism” in universities is so revealing. Students who lean on AI to produce work they can’t create themselves (by themselves or with the guidance of caring, professional faculty members) undercut their own education. They get the appearance of knowledge, not the substance. Professors are right to worry: when novices outsource the struggle, they graduate with hollow skills.

So when I hear, “AI makes people lazy” or “AI kills creativity,” I push back. Bad writing and shallow research existed long before machine learning. The problem is not the technology, but rather how unprepared people are to use it well (or properly).

The real question is: what happens when AI is in the hands of people who already bring discipline, judgment, and creativity? This is where the true frontier lies. It should unsettle us, because the threat is not AI. We suffer from our failure to cultivate and reward mastery in the first place.

WRITING TIPS TO BEGIN YOUR BOOK JOURNEY

Every author’s journey begins the same way: with a blank page and a glimmer of an idea. For aspiring nonfiction writers—and anyone who feels the tug of a story inside them—the hardest part is often starting. Whether you are a pop culture aficionado, would-be biographer, or someone drawn to capturing history, there is no perfect moment to begin your book.

You just start.

My own writing journey began in a high school newsroom, writing columns and dreaming of the bylines I might someday see in glossy magazines. I came of age in a college town (Slippery Rock, PA, home of Slippery Rock University) where professors and ideas swirled around me. Writing felt aspirational. A cherished teacher—Martha Campbell—rewarded my hard work with a sports column featuring my work: “Batchelor’s Bench.” I loved writing that column and holding our small high school newspaper in my hands.

As a college student, I sent essays to publications that were way out of my league. The rejections piled up, but the process enabled me to slowly build confidence with each reply—published or not. Every so often, there would be a kind note or something that looked like more than a stamped “rejection.” Those were glorious days!

About a decade later, by the time I wrote The 1900s (Greenwood, 2002), I approached it from a researcher’s mindset. I had yet to fully develop my narrative voice, let alone the courage to let it rise on the page. The 1900s, though, served as a foundation: meticulous research, structural discipline, and an unwavering commitment to learning during the writing process.

Photo by Aneta Pawlik on Unsplash

If you’re just beginning your book journey, here are five essential tips drawn from my own experience:

1. Establish a Writing Rhythm That Works for You

Life is demanding. Your writing process should complement—not fight—your daily responsibilities. Consistency, not volume, builds momentum. Even 20 minutes a day adds up.

2. Start with a Strong Outline

Before I write a word, I create a detailed Table of Contents. For nonfiction, this map is critical. Think deeply about how you plan to open each chapter—those first lines carry a lot of weight.

3. Don’t Believe in Writer’s Block

Writing is work. Work requires discipline. When I feel creative fatigue, I don’t panic. Instead, I switch gears. Reading for pleasure, often on my Kindle, lets me absorb ideas passively and recharges my creative energy.

4. Let Your Curiosity Drive the Research

Even after I have started writing, I keep researching. Every new detail might unlock a better sentence, a sharper insight, or a deeper connection. Curiosity is your most sustainable writing fuel.

5. Experiment with Storytelling Techniques

In The Bourbon King, I explored a postmodern style in one chapter to capture the extravagance of George Remus’ legendary New Year’s Eve party. Creative nonfiction allows room for innovation…even in history-heavy narratives.

The Bourbon King by cultural historian Bob Batchelor

Most importantly, allow yourself time to grow. The voice you find in your first book might surprise you. It should.

To support your own writing journey, keep reading widely and learning from others. Books like The Bourbon King or Stan Lee: A Life can be models—narrative-driven nonfiction that brings culture, history, and people to vivid life. You can find these and other inspiring reads on Amazon and even save a bit with these offers.

Stan Lee: A Life by Bob Batchelor

So what are you waiting for? Open that document. Name your project.

Take the first step. Your book is waiting.

I use Amazon affiliate links on this site—mainly links to books or other cool things. And if you buy via my links, it supports the site with no extra cost to you. This is a contributed post and may contain affiliate links. I was compensated for this post, but reviewed it and regard the article as a natural fit for my readers.

Crisis Communications Basics -- 5 "Different" Messaging Strategies During the Coronavirus Crisis

A famous Warren Buffett quote claims that it takes 20 years to build a reputation and 5 minutes to ruin it. Importantly, Buffett explains, “If you think about that, you’ll do things differently.”

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

    -- Warren Buffett

“Differently” during a crisis is a challenge—exactly the right move, but countered by the fact that people hate change. Crises are centered on change and uncertainty. Most leaders are not going to want to respond differently when they don’t have a clear indication of what is happening now, let alone later.

 What COVID-19 is proving by the minute is that communications is more important now than ever before, even though up until a week or so ago (at least in the US), most people probably assumed that we had more communications than ever before in human history.

Having all the communications channels in the world doesn’t matter if no one is paying attention to the message.

 5 things to do “differently” during this crisis:

• Be compassionate – Real people (including you) are facing unprecedented transformation.

• Be authentically empathetic – Given the uncertainty, be authentic in representing the situation and its consequences for your organization, business, community, and society.

• Be direct – No time for sugarcoating or platitudes. Tell your communities—and your employees—what you know and what they need to know as new information becomes available.

• Be flexible – All we know for certain is that the scope is extraordinary. Rethink what you assumed and try to keep the first point in mind, these are human beings you’re communicating with.

• Be attentive – In the recent past, record numbers of people have rallied to charitable causes in times of crisis. Look for (safe) ways to help. What is the opposite of hoarding toilet paper? Do that…

Organizations spend an incredible amount of time, effort, and person hours creating relationships with all their stakeholders. It is paramount to create “different” communications and marketing efforts now as the world truly begins an era that may call for the complete overhaul of humankind’s foundational principles and beliefs.

5 Questions for Stan Lee Biographer and Cultural Historian Bob Batchelor

Why did you feel that Stan Lee needed a full-scale biography?

Ironically, when I interviewed self-professed Marvel and Lee fans, what I realized is that most didn’t know much about him (and much of what they thought they knew wasn’t the whole story). From this research I realized that my best bet would be to write a biography deeply steeped in archival research that provided an objective portrait that would give readers insight and analysis into Lee’s life and career. The research provided a deeply nuanced view of Lee’s life that I then conveyed to the reader. This commitment to the research and uncovering the man behind the myth is the driving force in the book.

In looking at a person’s life, especially one as long as Lee’s (he’ll turn 95 at the end of the year), context and historical analysis provides the depth necessary to create a compelling picture. So, for example, Lee grew up during the Great Depression and his family struggled mightily. I saw strains of this experience at play throughout his life that I then emphasized and discussed. As a cultural historian, my career is built around analyzing context and nuance, so that drive to uncover a person’s life within their times is at the heart of the narrative.

What would people find most surprising about Stan Lee’s career?

What many people don’t know about Stan Lee’s career is that he was the heart and soul of Marvel the publishing company, not just a writer as we might think of it today, toiling away in solitude. In addition to decades of writing scripts for comic books across many genres, like cowboy stories, monster yarns, or teen romances, Lee served as Art Director, head editor, and editorial manager, while also keeping an eye on publication and production details. The totality of his many roles, including budgeting for freelance writers and artists, necessitated that he keep his freelancers active, while also engaging them differently than other comic book publishers.

Lee worked with his artists, like the incomparable Jack Kirby and wonderful Steve Ditko, to co-create and produce the characters we all know and love today. The process that Lee created out of necessity because he had to keep the company efficient and profitable came to be known as the “Marvel Method.” It gave the artists more freedom in creating stories, since traditionally they worked off a written script. The Marvel Method blurred the definition of “creator,” but when Lee, Ditko, and others were creating superheroes, no one thought that they would become such a central facet of contemporary American culture. The line in the sand between who did what has become important to comic book aficionados and historians, but back then, they were just trying to make a living. So, if we want to fully understand Stan Lee and Marvel’s Silver Age successes, then we have to look at his myriad responsibilities in total.

How does your biography add to our understanding of Stan Lee?

Popular culture is so much more prevalent in today’s culture almost to the point of chaos. People feel pop culture – for better or worse – much more, since it is always blasting away at us. We feel that we “know” celebrities like Lee, because we engage with them much more than ever before. For example, Lee has 2.71 million Twitter followers.

Given that Lee is a mythic figure to many Marvel fans, I think what I’ve done well in the biography is present a full portrait of Lee as a publishing professional, film and television executive, cultural icon, and family man. One gets the sense of Lee as all these things when examining his archive at the American Heritage Center at the University of Wyoming. Lee is so much more than the much-anticipated film cameos and the biography attempts to reveal his family background, sorrows, triumphs, and successes in a way that hasn’t been done before.

What keeps you writing?

Regardless of the topic, storytelling is my foundation. Trying to figure out what makes a fictional character like Don Draper or Jay Gatsby tick versus an actual person like Lee or Bob Dylan, I am putting the storytelling pieces together to drive toward a better understanding. Phillip Sipiora, who teaches at the University of South Florida, is famous for saying that there aren’t really definitive answers, rather that the goal of the critic should be interrogation and analysis. I am not searching for the right answer, rather hoping to add to the body of knowledge by looking at a topic in a new or innovative way.

Throughout the process, I reserve time to just think deeply about the subject. I find that meditative time is essential. The fact that most people can no longer stand quiet, reflective time is one of the great tragedies to emerge from the web. I create basic outlines to guide my writing and thinking and constantly edit and revise. When I coach writers, I urge them to find a process that works for them, and then to hone it over time. My process fuels my work and enables me to work efficiently.

You’ve written or edited 29 books, what’s next?

In the near term, I think I have some things to say about early twentieth century American literature and its significance. Many people think they know the story, but there are still ideas to uncover there that are important to us 100 years later. I am also interested in working more in both film and radio. I’ll never give up writing and editing, but I would like to pursue some documentary projects and possibly create a radio show or some other way to reach larger audiences. Despite our current political climate, I think people still yearn for smart content, and I would like to fill that need.