The amazing adventures in The Amazing Spider-Man #100!
Read more50 Years Ago -- The Avengers!
Avengers #94, December 1971
-- I used to love the way the colors popped on the covers, like a breath of fresh air. That feeling of walking into a comic book shop (though for me, it was initially hand-me-downs and two interesting places to buy comic books…a pharmacy/magazine shop and a hyper-local hardware store!!).
It seemed in the 1970s that teen collectors were willing to swap and trade regularly. I got early 1970s comic books from these older kids.
And, check out Vision standing watch as part of the logo!
Writer: Roy Thomas
Penciller: John Buscema, Neal Adams
Cover Artist: Neal Adams
Avengers #94
STAN LEE'S 98TH BIRTHDAY ON DECEMBER 28
STAN LEE’S 98TH BIRTHDAY DECEMBER 28
Marvel Icon; Saved Comic Books, Lived the American Dream; “Excelsior”
Cincinnati, December 26, 2020 – Marvel icon Stan Lee would have celebrated his 98th birthday on December 28. Although he passed away two years ago, his legacy has far-reaching consequences, from bringing comic books to a new generation of readers in the early 1960s to co-creating some of popular culture’s most enduring characters.
Storytelling
The superheroes that Lee and his co-creators brought to life in Marvel comic books are at the heart of contemporary storytelling. Lee created a narrative foundation that has fueled pop culture for nearly six decades. By establishing the voice of Marvel superheroes and shepherding the comic books to life as the head of Marvel, Lee cemented his place in American history.
History and context are important in helping people comprehend their worlds. New comic book readers and ardent filmgoers who turn out in droves to see Marvel Universe films should grasp how these influences impact their worldviews.
“Superman launched comic book superheroes, but Spider-Man made them human,” explains Bob Batchelor, cultural historian and Stan Lee biographer. “This nerdy teenager from Queens was full of complexities and angst, just like the rest of us. But, he still abided by Stan Lee’s immortal line: With great power, there also must also come -- great responsibility.”
Legacy
Stan Lee became one of America’s foremost creative icons. He transformed popular culture by introducing generations of readers to flawed heroes who also dealt with life’s everyday challenges in the familiar New York City setting. Lee did not invent the imperfect hero, one could argue that such heroes had been around since Homer’s time and even before, but Lee delivered the concept to a generation of readers hungry for something new.
The Fantastic Four transformed the kinds of stories comic books could tell. Spider-Man, however, brought the idea home to a global audience. Lee told an interviewer that he had two incredibly instinctive objectives: introduce a superhero “terribly realistic” and one “with whom the reader could relate.”
While the nerd-to-hero storyline seems like it must have sprung from the earth fully formed, Lee gave readers a new way of looking at what it meant to be a hero and spun the notion of who might be heroic in a way that spoke to the rapidly expanding number of comic book buyers.
Spider-Man’s popularity revealed the attraction to the idea of a tainted hero, but at the same time, the character hit the newsstands at the perfect time, ranging from the growing Baby Boomer generation to the optimism of John F. Kennedy’s Camelot, this confluence of events resulting in a new age for comic books. Stan Lee tells the whole story of Lee’s life, which also helps us understand our own culture and times.
In addition, generations of artists, writers, actors, and other creatives have been inspired, moved, or encouraged by the Marvel Universe Lee voiced and helped birth.
Comic Books
Why comic books (still) matter for today’s readers:
1. Advance their critical thinking abilities
2. Provide contextual information (history, emotions, politics, beliefs)
3. Build language skills
4. Develop visual acuity
5. Enhance creativity
6. Spark imagination
7. Help organize ideas
8. Identify emotional and developmental concepts
9. Enrich belief systems: re race, tolerance, empathy, and compassion
10. Create world views
About Bob Batchelor
Stan Lee: The Man Behind Marvel (Rowman & Littlefield Publishers), 264 Pages, • Hardback • September 2017 • $22.95 • Paperback • December 2018 • $16.95 • eBook • September 2017 • $16.00
Bob Batchelor is a cultural historian and biographer. He has published books on Stan Lee, Bob Dylan, The Great Gatsby, Mad Men, and John Updike. Bob’s new book Rookwood: The Rediscovery and Revival of an American Icon, An Illustrated History explores the company’s rich history from its 1880 founding to the current day, mixing 300 images with a vibrant narrative. The book provides a perceptive examination of Rookwood’s 140-year legacy as an American icon.
The Bourbon King: The Life and Crimes of George Remus, Prohibition’s Evil Genius won the 2020 Independent Book Award for Historical Biography. Stan Lee: The Man Behind Marvel was a finalist for the 2018 Ohioana Book Award for Nonfiction.
Bob’s books have been translated into a dozen languages and his work has appeared in Time magazine. He has appeared as an on-air commentator for The National Geographic Channel, PBS NewsHour, and NPR.
Bob earned his doctorate in English Literature from the University of South Florida. He has taught at universities in Florida, Ohio, and Pennsylvania, as well as Vienna, Austria. Bob lives in Cincinnati with his wife Suzette and their teenage daughters.
5 Questions for Stan Lee Biographer and Cultural Historian Bob Batchelor
Why did you feel that Stan Lee needed a full-scale biography?
Ironically, when I interviewed self-professed Marvel and Lee fans, what I realized is that most didn’t know much about him (and much of what they thought they knew wasn’t the whole story). From this research I realized that my best bet would be to write a biography deeply steeped in archival research that provided an objective portrait that would give readers insight and analysis into Lee’s life and career. The research provided a deeply nuanced view of Lee’s life that I then conveyed to the reader. This commitment to the research and uncovering the man behind the myth is the driving force in the book.
In looking at a person’s life, especially one as long as Lee’s (he’ll turn 95 at the end of the year), context and historical analysis provides the depth necessary to create a compelling picture. So, for example, Lee grew up during the Great Depression and his family struggled mightily. I saw strains of this experience at play throughout his life that I then emphasized and discussed. As a cultural historian, my career is built around analyzing context and nuance, so that drive to uncover a person’s life within their times is at the heart of the narrative.
What would people find most surprising about Stan Lee’s career?
What many people don’t know about Stan Lee’s career is that he was the heart and soul of Marvel the publishing company, not just a writer as we might think of it today, toiling away in solitude. In addition to decades of writing scripts for comic books across many genres, like cowboy stories, monster yarns, or teen romances, Lee served as Art Director, head editor, and editorial manager, while also keeping an eye on publication and production details. The totality of his many roles, including budgeting for freelance writers and artists, necessitated that he keep his freelancers active, while also engaging them differently than other comic book publishers.
Lee worked with his artists, like the incomparable Jack Kirby and wonderful Steve Ditko, to co-create and produce the characters we all know and love today. The process that Lee created out of necessity because he had to keep the company efficient and profitable came to be known as the “Marvel Method.” It gave the artists more freedom in creating stories, since traditionally they worked off a written script. The Marvel Method blurred the definition of “creator,” but when Lee, Ditko, and others were creating superheroes, no one thought that they would become such a central facet of contemporary American culture. The line in the sand between who did what has become important to comic book aficionados and historians, but back then, they were just trying to make a living. So, if we want to fully understand Stan Lee and Marvel’s Silver Age successes, then we have to look at his myriad responsibilities in total.
How does your biography add to our understanding of Stan Lee?
Popular culture is so much more prevalent in today’s culture almost to the point of chaos. People feel pop culture – for better or worse – much more, since it is always blasting away at us. We feel that we “know” celebrities like Lee, because we engage with them much more than ever before. For example, Lee has 2.71 million Twitter followers.
Given that Lee is a mythic figure to many Marvel fans, I think what I’ve done well in the biography is present a full portrait of Lee as a publishing professional, film and television executive, cultural icon, and family man. One gets the sense of Lee as all these things when examining his archive at the American Heritage Center at the University of Wyoming. Lee is so much more than the much-anticipated film cameos and the biography attempts to reveal his family background, sorrows, triumphs, and successes in a way that hasn’t been done before.
What keeps you writing?
Regardless of the topic, storytelling is my foundation. Trying to figure out what makes a fictional character like Don Draper or Jay Gatsby tick versus an actual person like Lee or Bob Dylan, I am putting the storytelling pieces together to drive toward a better understanding. Phillip Sipiora, who teaches at the University of South Florida, is famous for saying that there aren’t really definitive answers, rather that the goal of the critic should be interrogation and analysis. I am not searching for the right answer, rather hoping to add to the body of knowledge by looking at a topic in a new or innovative way.
Throughout the process, I reserve time to just think deeply about the subject. I find that meditative time is essential. The fact that most people can no longer stand quiet, reflective time is one of the great tragedies to emerge from the web. I create basic outlines to guide my writing and thinking and constantly edit and revise. When I coach writers, I urge them to find a process that works for them, and then to hone it over time. My process fuels my work and enables me to work efficiently.
You’ve written or edited 29 books, what’s next?
In the near term, I think I have some things to say about early twentieth century American literature and its significance. Many people think they know the story, but there are still ideas to uncover there that are important to us 100 years later. I am also interested in working more in both film and radio. I’ll never give up writing and editing, but I would like to pursue some documentary projects and possibly create a radio show or some other way to reach larger audiences. Despite our current political climate, I think people still yearn for smart content, and I would like to fill that need.
The Black Knight Debuts in 1955
“Strike, black blade! The Black Knight challenges Modred the Evil!”
Mixing the legendary tales of King Arthur and the Knights of the Round Table with elements from superhero lore, Stan Lee and his favorite artist Joe Maneely cocreated The Black Knight for Atlas Comics, debuting in May 1955.
Lee and Maneely took a risk in bringing out the new hero, despite the enduring popularity of King Arthur for centuries. Superhero comic books were basically out of favor in the 1950s, thanks to the ravings of lunatic psychiatrist Frederic Wertham and countless adults who believed his diatribes against the industry, particularly that reading comic books paved the path to juvenile delinquency.
Wertham’s backlash had sent the publishing industry reeling, forcing many companies into bankruptcy. If you didn’t work at a publisher named DC or have characters like Superman and Batman, then turning to other genres proved the only way to stay afloat.
The artistic duo’s creation featured a powerful, armored hero who hid behind a secret identity (the meek Sir Percy of Scandia) so that he could thwart wrongdoers. The Black Knight worked with famed magician Merlin to protect and defend King Arthur's Camelot from the schemes of Modred the Evil.
In the post-Wertham environment, publisher Martin Goodman and editor Lee fiddled with the comic book lineup, attempting to find the right mix that readers would buy. At that time, however, superheroes were out at Atlas. Even the mighty Sub-Mariner would be cancelled in October 1955 with Sub-Mariner #45.
Despite how much the artistic duo of Lee and Maneely loved the Black Knight character, the series only lasted five issues, folding with the April 1956 cover dated copy. Instead, the company moved to cowboy comics, suspense series, and Hollywood tie-ins in an attempt to wrangle the fickle marketplace. Atlas' place on the newspaper stands would feature titles like World Of Fantasy, World of Mystery, and old favorites like Millie The Model.
Stan Lee’s First Publication – Captain America Comics #3 (1941)
Joe Simon needed copy and he needed it fast!
The Timely Comics editorial director and his coworker and friend Jack Kirby were hard at work on the hit they had recently launched – the red, white, and blue hero Captain America. Readers loved the character and Simon and Kirby scrambled to meet the demand.
The Captain America duo brought in some freelancers to keep up. Then they threw some odd copy-filler stories to their young apprentice/office boy Stanley Lieber as a kind of test run to see if the kid had any talent. He had been asking to write and the short story would be his on-the-job audition.
The throwaway story that Simon and Kirby had the teenager write for Captain America Comics #3 (May 1941) was titled: “Captain America Foils the Traitor’s Revenge.” The story also launched Lieber’s new identity as “Stan Lee,” the pseudonym he adopted in hopes of saving his real name for the future novel he might write.
Given the publication schedule, the latest the teen could have written the story is around February 1941, but he probably wrote it earlier. The date is important, because it speaks to Lieber’s career development. If he joined the company in late 1939, just after Kirby and Simon and when they were hard at work in developing Captain America, then there probably wasn’t much writing for him to do. However, if the more likely time frame of late 1940 is accepted, then Lieber was put to work as a writer fairly quickly, probably because of the chaos Simon and Kirby faced in prepping issues of Captain America and their other early creations, as well as editing and overseeing the Human Torch and Sub-Mariner efforts.
Lee later acknowledged in his autobiography that the two-page story was just a fill-in so that the comic book could “qualify for the post office’s cheap magazine rate.” He also admitted, “Nobody ever took the time to read them, but I didn’t care. I had become a published author. I was a pro!” Simon appreciated the teen’s enthusiasm and his diligence in attacking the assignment.
An action shot of Captain America knocking a man silly accompanied Lieber’s first publication for Simon and Kirby. The story – essentially two pages of solid text – arrived sandwiched between a Captain America tale about a demonic killer on the loose in Hollywood and another featuring a giant Nazi strongman and another murderer who kills people when dressed up in a butterfly costume. “It gave me a feeling of grandeur,” Lee recalled at the 1975 San Diego Comic-Con.
While many readers may have overlooked the text at the time, its cadence and style is a rough version of the mix of bravado, high-spirited language, and witty wordplay that marked the young man’s writing later in his career.
Lou Haines, the story’s villain, is sufficiently evil, although we never do find out what he did to earn the “traitor” moniker. In typical Lee fashion, the villain snarls at Colonel Stevens, the base commander: “But let me warn you now, you ain’t seen the last of me! I’ll get even somehow. Mark my words, you’ll pay for this!”
In hand-to-hand combat with the evildoer, Captain America lands a crippling blow, just as the reader thinks the hero may be doomed. “No human being could have stood that blow,” the teen wrote. “Haines instantly relaxed his grip and sank to the floor – unconscious!” (Captain America Comics #3, p. 37) The next day when the colonel asked Steve Rogers if he heard anything the night before, Rogers claims that he slept through the hullabaloo. Stevens, Rogers, and sidekick Bucky shared in a hearty laugh.
The “Traitor” story certainly doesn’t exude Lee’s later confidence and knowing wink at the reader, but it clearly demonstrates his blossoming understanding of audience, style, and pace.
Both “Stan Lee” and a career were launched!